Hollo.AI, an innovative AI identity platform, is making moves to address crucial issues such as transparency, ethical utilization, and content ownership fueled by the increase of AI-generated deep fakes.
The emergence of artificial intelligence has opened up new avenues for human expression and enhanced content creation capabilities. However, the newfound capacity to accomplish a wide range of tasks using a digital identity generated by AI has also given rise to fresh challenges that need to be addressed.
As per Sumsub’s data, the share of fraudulent activities originating from deep fakes more than doubled from 2022 to Q1 of 2023. In the United States alone, there was a notable surge from 0.2% to 2.6%.
Over the past few months, there have been several occurrences where celebrities, including actors Tom Hanks and Jennifer Aniston, as well as YouTube personality Mr. Beast, have publicly denounced instances of deep fakes exploiting their digital likenesses to promote products.
In response to these issues, the California-headquartered Hollo.AI made its debut on November 16. This platform enables users to lay claim to their AI identity, referred to as their “persona.” It also includes a customized chatbot designed to assist users in both monetizing and verifying their AI-generated work.
Hollo.AI asserts that the achievement of “ethical use of AI” is facilitated by the verification capabilities of blockchain technology. Rex Wong, CEO of the platform, while speaking to reporters stated that creators and individuals can establish “sovereign ownership” of their AI by utilizing the platform’s verified AI registry.
“The registry serves as a public registry ledger that offers AI identities, once verified by Hollo.AI, to be logged on the blockchain for all to see.”
Verified identities of creators will be distinguished by a blue check mark, granting them authority over the utilization of their identity—enabling control over when, where, and how it is employed. Subsequently, creators can generate income through licensing their verified identity.
According to Wong, the services function in a manner akin to credit identity theft protection but are specifically designed to safeguard AI identities. “They monitor and alert users of unauthorized uses of their digital personas, helping to prevent the spread and impact of deep fakes.”
Beyond tracking unauthorized uses, Wong explained that Hollo.AI aims to aid users in resolving fraud cases once such misuse is detected. He emphasized the significance of “empowerment” in a period where “digital identities can be effortlessly duplicated and wrongfully utilized.”
As Hollo.AI endeavors to address concerns related to transparency and ethical AI usage for creators and viewers alike, other institutions and platforms are also putting checks into consideration. YouTube, for instance, recently enhanced its community guidelines to incorporate additional measures for AI transparency.
Meanwhile, the entertainment industry union SAG-AFTRA is in the process of finalizing terms with major Hollywood studios regarding the utilization of AI-generated “digital twins” for actors. This negotiation follows a 118-day strike, during which the topic of AI was one of the critical terms under discussion.
