Telegram, the widely used messaging app boasting over 500 million users, has unveiled a groundbreaking update – in-platform advertising powered by Toncoin (TON). This move marks a significant shift for Telegram, introducing a new revenue stream while empowering channel owners with monetization opportunities.
With the new advertising feature, businesses can now promote their products and services directly within targeted Telegram channels. Users can pay “a handful” of Toncoins to launch these campaigns, offering a cost-effective way to reach a vast and engaged audience. Additionally, advertisers have the flexibility to choose the specific channels where their ads appear, ensuring maximum impact.
The update isn’t just beneficial for businesses. Channel owners stand to gain significantly as well. Telegram offers a generous revenue-sharing model, distributing 50% of ad revenue generated by their channels directly back to them. Furthermore, these rewards can be withdrawn without any fees through Telegram’s Fragment exchange, simplifying the process for creators.
Telegram’s decision to leverage Toncoin for its ad platform highlights the advantages of this cryptocurrency. TON boasts low transaction fees, a critical factor for micropayments like ad purchases. Additionally, TON’s impressive transaction speed, with a record-breaking 100,000 transactions per second in testing, ensures a smooth and efficient advertising experience.
Telegram CEO Pavel Durov envisions this update as a catalyst for a thriving content creator ecosystem. By offering both financial rewards and the ability to reinvest earnings back into channel growth, Telegram aims to incentivize high-quality content creation. This “virtuous circle” will ultimately benefit users with access to a wider array of engaging content.
While the initial impact on Toncoin’s price remains modest, this integration has the potential to drive wider adoption in the long term. As Telegram users engage with the advertising platform and experience the benefits of Toncoin, it could lead to increased demand and value for the cryptocurrency.
